How to Write a Press Release for Your Charity Event

3 months ago 54
PR Distribution


press release on event is a short, focused, and written communication that provides newsworthy information about your organization. It may be used to introduce a new product or service; announce an event, or announce that a business has been acquired by another company. In most cases, businesses send these out in order to attract media attention for their upcoming events or products.

What is a press release?

A press release is a short, newsworthy announcement. It's usually written in the third person and it is usually written in the past tense. The tone of your press release should be formal, even if you're writing about an event that was held last week.

Writing your Press Release

  • Use active voice. The active voice is more direct and concise than the passive voice, which is appropriate when you're writing event press releases or other public communications that need to be clear and concise.
  • Write in the third person, not the first person (I did it) or the second person (you did it). This makes your writing feel more professional, as opposed to sounding like an email from your friend who thinks they're funny by being funny at work.
  • Use short sentences with three-word paragraphs if possible—the fewer words per sentence and paragraph, the better!
  • Keep sentences short; avoid using long clauses or compound verbs such as "has been" (instead use "is") because people will have trouble processing them quickly enough for easy reading on a mobile device screen without looking like they're doing something wrong by not paying attention while typing away at their own computer keyboard instead of focusing solely on what's being said aloud by whoever else might be listening nearby? JK but still true: just make sure there's enough spacing between each word so that everything fits together well before moving on to something else down below."

Keep it simple

  • Keep it short. The press release events should be no more than one page in length, including any attachments or graphics. This is because newspapers often only have room for a few lines of copy on their front page and don’t have time to read lengthy reports from an event that you’re going to hold anyway!
  • Avoid jargon and buzzwords — especially if you're not sure what they mean! If the average person reading your press release has no idea what you're talking about, then they won't understand what you're trying to say either. For example: "Our charity event raised $15 million" might sound impressive but has little meaning unless someone knows how much money was raised at this particular event (and even then...). That said...

Provide the who, what, where, when, and why of your event

The first thing you should do is provide the who, what, where, when, and why of your event.

Who is hosting this event? Who are you and why are you hosting this charity event? If it's a small local charity that needs help with funding its next project or if it's something larger like an international organization looking to fundraise for its cause then these details will be key in helping interested parties learn more about your press release for charity event.

What kind of event are we talking about here? Is there going to be food served at some point during the day (this can be listed as part of "when"), or will there just be speakers talking about different topics related to social justice movements around the world? You can also mention whether or not there will be prizes awarded during this time period—this could even include something like raffles where people purchase tickets for various prizes throughout the day!

Include contact information

  • Include contact information.
  • Provide the name, phone number, and email address or website of a member of your team who can answer questions or provide further information on the event.
  • The name of your charity and its location should also be included in order for people to learn more about it.

Be timely

When it comes to the news cycle, timing is everything. If your charity event is happening during a particularly busy time for the media, you’ll need to be aware of how your press release will be perceived by reporters and editors—and what they might want or expect from you in return.

If you send out an email when there’s no new information about your press release for upcoming event out in two weeks that would interest reporters at all (such as an old article), then they won't take any notice of it. And if it's too far ahead of time—say, six months ahead—you risk losing their interest before they even hear about it.

Don't forget to include quotes

Quotes are a great way to add color and personality to your press release. The quote should be short, no more than three or four sentences. It can be taken from the event organizer or a guest speaker.

When choosing quotes for your charity organization's charity event, it's important that you don't include full names in these quotes—just first name and last initial (no middle names). This makes it easier for journalists who write up their stories on the event without having to go through all the trouble of finding out who was speaking at an event they've covered before.

Your first step toward getting media coverage for your next big charity event is a well-written press release

Your first step toward getting media coverage for your next big charity event is a well-written press release on event.

A press release is an official announcement of an event, product, or service that has been issued by the provider. It can be sent directly to journalists or posted on websites to promote its content and increase traffic to the site. A good press release should include:

  • A brief description of what you are hoping to accomplish (an overview).
  • Contact information for people who can answer questions about your organization (a contact list).
  • A clear call to action asking readers to visit a website where they can learn more about what you’re doing (the link).


By following these tips, you’ll be able to writing an event press release and get the exposure your charity event deserves.

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