How Does Microsoft’s $68 Billion Acquisition Of Activision Blizzard Stack Up Against Others?

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Microsoft announced contiguous that it is buying Activision Blizzard for a colossal $68.7 billion, and successful doing so, it rapidly launched itself to the higher extremity of costly acquisitions. This brings franchises astir arsenic large arsenic that terms tag, specified arsenic Call of Duty, Overwatch, Diablo, and World of Warcraft into the Xbox family. The aboriginal of these franchises and whether oregon not they go exclusive to Xbox consoles remains uncertain and is conscionable 1 of the galore unanswered questions pursuing today’s news. 

What’s to go of Bobby Kotick, the CEO of Activision Blizzard who reportedly knew for years of the company’s past of intersexual misconduct and harassment? Which Activision Blizzard franchises mightiness Xbox revive? Which games volition stay multiplatform, and which volition go Xbox exclusives? For now, we each indispensable hold and see; and there’s a bully accidental we won’t get these answers until the transaction closes successful fiscal twelvemonth 2023. However, 1 known happening is the terms - costing Microsoft $68.7 billion, this acquisition rapidly rocketed up to immoderate of the biggest successful history. But conscionable however large is it compared to others successful video games? What astir compared to those made successful different mediums specified arsenic movies? 

Here’s a speedy look astatine however this acquisition compares to akin purchases: 

Microsoft Acquires Zenimax – $7.5 Billion

Microsoft announced backmost successful September of 2020 that it was acquiring ZeniMax Media, the genitor institution of Bethesda. That woody was finalized successful March of past year, and now, Xbox is the location of franchises similar Fallout, The Elder Scrolls, Doom, Wolfenstein, and Dishonored. It’s besides going to beryllium the exclusive console location for caller games similar Starfield, and portion the terms to acquisition Bethesda’s IPs was rather high, $7.5 cardinal pales successful examination to today’s acquisition. 

Take-Two Acquires Zynga – $13 Billion

Just past week, Take-Two became the institution down what was the astir costly acquisition successful video crippled history. It did truthful by acquiring Zynga for $12.7 billion. While Zynga mightiness not beryllium the astir recognized sanction connected the console and PC broadside of gaming, it’s a elephantine successful the mobile gaming market. Perhaps 2nd lone to King, which Xbox present owns aft today’s Activision Blizzard purchase. Take-Two’s acquisition of Zynga was smart, though – it positions the institution to beryllium a person successful the mobile gaming market, which besides happens to beryllium 1 of the largest successful the world. The $13 cardinal terms tag was historic, but lone for a week owed to today’s news. 

Sony Acquires Gaikai – $380 Million

Sony announced successful 2012 that it had purchased Gaikai Inc, a unreality streaming institution location to the exertion that present powers Sony’s PlayStation Now service, for $380 million. At the time, that fig seemed incredibly high, and it inactive is simply a monolithic number, but arsenic you tin see, it’s child’s play compared to capital-B Billion acquisitions. Still, Sony acquired a large unreality streaming work that allows gamers to play older generations of games and download caller ones with easiness (depending connected your net connection). And it didn’t outgo them billions, which it mightiness presumption arsenic a triumph successful and of itself. Today, there are rumors that PlayStation Now mightiness beryllium folded into a caller Xbox Game Pass-like work codenamed Spartacus, but for now, that remains a rumor. Only clip volition archer however acold Sony takes that archetypal $380 cardinal investment. 

Sony Acquires Insomniac Games – $229 Million

Sony announced successful August of 2019 that it had acquired Insomniac Games, the workplace down franchises similar Marvel’s Spider-Man, Ratchet & Clank, and others. In February of 2020, it was revealed that Sony paid $229 cardinal to bring Insomniac into the PlayStation family (thanks, CNET) of first-party studios. While that fig mightiness look debased for a workplace that continually releases large games twelvemonth aft year, it was a uncommon look astatine the outgo to bring studios into a larger umbrella. Many idiosyncratic workplace purchases hap without a nationalist uncover of costs paid. For example, however overmuch PlayStation paid to get Housemarque oregon Firesprite isn’t known, nor is the terms Microsoft paid for Playground Games, Ninja Theory, Undead Labs, oregon Double Fine Productions

Disney Acquires Lucasfilm – $4 Billion

Those are galore of the video game-centric acquisitions that person happened successful caller years, but erstwhile you widen the excavation to see ones successful the amusement industry, $68.7 cardinal doesn’t look arsenic wild, though it’s inactive easy 1 of the largest costs paid. Disney shook up the amusement scenery successful 2012 erstwhile it announced that it had bought Lucasfilm, the fabled movie workplace down franchises similar Indiana Jones, The Land Before Time, and Willow, for $4 billion (thanks USA Today). Oh, and Star Wars too. At the time, $4 cardinal seemed monumental but erstwhile Star Wars Episode VII: The Force Awakens deed theaters and soared past the $1 cardinal container bureau line, that $4 cardinal felt a batch smaller. For the terms Microsoft paid to get Activision Blizzard, it could person purchased 17 Lucasfilms, oregon successful different words, it could person purchased the Star Wars franchise much than a twelve times over. 

Disney Acquires 20th Century Fox – $71.3 Billion

It took a batch to find an acquisition successful an amusement mean that outgo much than Activision Blizzard’s terms tag (mind you, wayyyyyy bigger ones person happened successful different industries specified arsenic Heinz’ acquisition of Kraft for $100 cardinal successful 2015 oregon adjacent AOL’s acquisition of Time Warner for $182 cardinal successful 2000)...but we did it: Disney’s 2020 acquisition of 20th Century Fox for $71.3 billion (thanks, BBC) outgo more. Arguably 1 of the astir historical amusement acquisitions of each time, this brought everything that features the iconic 20th Century Fox brass spotlight taxable astatine the commencement of it into Disney’s wheelhouse. There’s been plentifulness of speculation arsenic to however and wherefore this 1 came about, and we aren’t truthful definite it wasn’t conscionable truthful Marvel Studios caput Kevin Feige could bring the X-Men to the MCU, but 1 happening is certain: we apt won’t spot an acquisition this costly for a precise agelong time. 


Are determination immoderate large-scale acquisitions we mightiness person missed? Which costs look excessively debased to you and which costs look excessively high? Let america cognize successful the comments below!

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